Straight to Skin Confidence is a global campaign built around one simple idea: helping patients feel confident in their skin again. Celebrating more than 50 years of expertise in topical corticosteroid therapy, the brief was to refresh the brand with something much bolder, warmer and more human.

 

The visual identity combines vibrant colour, confident and diverse patient photography, hand-drawn typography and illustration to bring personality and emotion into what can often feel like a very clinical space. A flexible suite of hero imagery and campaign assets was created to work across markets, platforms and formats.

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This was a collaborative project, working closely with a motion designer, copywriter, project manager and an artworker to bring the identity to life across the campaign.

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